When you are designing a website, usability is extremely important. This allows visitors to easily access the information they are looking for on the site. The good news is that creating a usable website doesn’t have to be expensive.
Knowing a few basics can help you to design a site that is easy to use, which is sure to attract more visitors. If you’re working to design a great website, here are a few Mobile Web Design tips you definitely should use.
Avoid Too Many Graphics
While a few graphics can definitely add to the design of any website, too many graphics can be a huge problem. You do not want to distract the visitor from the main purpose of your site by overusing the graphics.
Don’t work to decorate the site. You only want to use graphics to actually improve the web page, not to simply add decoration. When it comes to graphics, less is going to be more when it comes to the usability of the site.
Add a Tagline
One of the important Mobile Web Design tips to remember when designing a site for maximum usability is to add a tagline to your website. This is basically a motto or statement that can be used to state your mission or philosophy.
On the first page, this should be the main element that is seen. It should use one phrase to describe the entire site. Websites only have a few seconds to get the attention of visitors and a clear tagline can help keep the attention of your visitors so they are more likely to look at other pages on your website.
Include a Site Search
Another of the important elements that should be included in your website design is a site search option. Users like to have the option to easily search for something on a site. The search text field should be at the top of the website so users can easily find it.
Also, its recommended to make it about 27 characters wide so that it is easy for text to be seen when doing a search. Show the search button clearly as well.
It is also very important to create pages that are easy to scan when you are designing a website. Pages that can easily be read are going to help you keep visitors coming back again and again. Most users on the web today scan through web pages instead of actually reading them.
They look for lists, bold text, and titles. This means that you want to design your text for easy eye tracking so users wont just click away from your page.
These are just a few of the great tips you can use for your own website design. Remember, you want a website that is easy for your visitors to use. If they cannot easily use the site, chances are that they will leave your site and never visit again. By implementing these tips, you can ensure that the entire website is designed with maximum usability in mind.
You will find it easier to engage first time visitors and you will also encourage return visitors as well, which is sure to help your business become more successful on the web.
Not too long ago, (at the beginning of this millennium, as a matter of fact) it was a simple matter to market your business on the internet, and to be seen by your target audience. At that time, you could put up a website, build as many inbound links as possible, and – Walla! you were a success. Because the internet has become an extremely competitive business arena, getting your company and your offer in front of those who need it is not such a simple matter today. In fact, it’s quite difficult without SEO, or search engine optimization. What exactly is SEO? While it is a complex topic for some to understand, it really isn’t rocket science.
Search engine optimization is simply the process of optimizing a website so that it can be found by both search engines, and individuals who search for your product or service. Search engines want to provide those browsing the internet with the most relevant results for those searchers’ search queries. Essentially, a business wants their website on the first page of the search results, which is as far as most people searching for information, a service or a product will look.
Some of the most important elements of SEO include:
Keyword research. In order to get the highest amount of targeted traffic, it’s necessary to conduct keyword research so that you can find the key terms and phrases that people are using to find what they are looking for. It’s also important that you analyze the amount of competition for those keywords, and choose those that are most relevant both for what you offer, and the geographical areas you want to target.
On-page optimization. Optimizing your web pages for your key search terms is essential for effective SEO. For example, suppose you are marketing knitting supplies. In your keyword research, you may find that the terms that best fit your business are “cheap knitting supplies” or “affordable knitting supplies.” You will want to optimize your page for those keywords, generally adhering to a keyword density of no more than 4%. This means that in a page of text that is 600 words long, you would want to use your keywords about 20 to 24 times for the greatest effect.
Inbound links. Google places a huge amount of value on the number of quality inbound links pointing to a website. In the eyes of the search engines, the more “authority” links pointing to a website, the more value it must offer to visitors. This helps in ranking website higher in the search results for targeted keywords.
Unfortunately, many people’s idea of good SEO is filling a page of content with keywords. While keywords are essential in order for search engines to determine what your website is about, today it’s more important than ever to include original, informative content that your readers will find valuable.
How many times have you visited a website that was obviously overdone with keywords to the point that the content was almost unreadable?
It just feels gross and kind of desperate when you’re on a page that is trying to hard with keywords.
Today, this is known as “keyword spamming,” and the search engines may penalize website owners by way of dropping rank in the search results. Besides, visitors aren’t going to hang around on a “keyword stuffed” site for long, so what’s the point?
Many web masters (or their SEO firms) seem to be tunnel-visioned when it comes to SEO. If a little SEO is good, then more has got to be better, right (this is a good article on the topic: https://marketingrelevance.com/blog/how-often-should-i-do-seo/)? Not necessarily. Search engines – in particular Google – now have the ability to analyze your website, although you may not even know it. Google can analyze how long a visitor stays on your website, the pages they visit, and more. They are now using this information to rank websites, along with proper optimization.
What does this mean for you?
That your website should be inviting and informative for your visitor. Search engines are now trending toward favoring websites that offer an exceptional user experience.
Here’s the thing. Just about every answer in regards to search is, “It depends”.
If you think of your website as a business, do you ever stop building your business? Not if you’re successful, not if you’re making money.
So, if you are making progress with your website, and you are getting more relevant page view, then why would you stop improving your site?
If you are working with a Reno SEO company that is understanding of your business goals, ethical, and can provide results, then you should keep on.
Think about it, working on your website’s visibility is a form of marketing. You spend money on marketing to get more money or revenue coming back into your business. If you spend $1.00 in direct response mailers, and that results in $2.00 in revenue coming back into your business, of which, $.50 is profit, you just spent money to make money.
You’ve made more money than you’ve spent, so why would you stop? It would only make sense for you to stop putting money in, if after a reasonable set of time, you did not get any return, or the return on investment that you were expecting.
Now, in regards to the technical aspects of SEO, is there such a thing as too much? Sure.
While it is true that keyword density is used to rank websites, the surrounding text is just as important. Your content should offer an overall context that lets search engines know what your site is about, which may include LSI (or Latent Symantec Indexing).
LSI is simply a method of letting search engines know what your site is about by using other terms around your primary keywords that help them send the “right” kind of visitors to your site. For example, “plates” may be one of your most important keywords, but are you talking about dinner plates or license plates?
Not only is it important to offer great content because that’s what search engines want, you’ll likely achieve higher rankings naturally – because other sites like to link to those that offer quality content. Think about it for a moment. If you were to do a search for a particular topic and visited two websites, one that was “stuffed” with keywords but offered little value, and one that answered your questions and compelled you to keep reading, which would you prefer?
Pretty obvious, isn’t it?
Even today, most search agencies don’t understand keyword density. Do you need to have your keywords in your content? Yes, absolutely. But, you only need to add your keywords where it matters. And you only need to add your keyword once, in the areas it matters.
Repeating your keywords over and over is not helpful or useful to a bot to understand what your webpage is about. Very similar to how it doesn’t help to speak louder, or yell, to someone that doesn’t speak the same language as you, hoping that they will understand just because you’ve spoken louder.
Ideally, your content should be well-balanced.
While you want to optimize with your chosen key terms and phrases, you never want to over-do it.
To make your website stand out in search results, focus on the basics. Make sure that your website is understand able. You can do this by using clean URL’s.
If you use WordPress, make sure you select Post Name in the Permalinks setting. Here’s what it looks like:
Next you’ll want to make sure you have Page Titles that make sense and are useful. This is also a good place to put a keyword. An example of a Page Title on your homepage, if you are a roofing company, might be: Acme Roofing Company | Dallas, TX.
The page title is a place where a bot goes to look for info. So in the example above, the bot has a pretty good idea that the page it’s on is about roofing in Dallas, Texas.
Anchor text is another area that people get wrong and do too much keyword stuffing. Anchor text is supposed to be useful in relevant. So, using the roofing example, on the home page there might be anchor text that says: Our Services, and it links to the inner page that talks about roofing services, like inspections, repairs, and replacements.
No need to stuff keyword like “Roofing Company Dallas”, when “Our Services” makes much more sense.
Most people look for ways to game the system and sneak to the top of the Google search results. You don’t really need to do that. You can just know the important stuff, the basic stuff that aligns with how information is displayed on the internet, and just keep working on that.
Can you do too much SEO? Well, not if you’re building. If you are building a great business, then no, just keep going. Think about what Amazon https://www.bigcommerce.com/blog/amazon-seo-strategy/ would be if they stopped once the were just a $100 million dollar company?
Now they’re about to take over the world.
SEO isn’t just about keywords. It’s about creating original, valuable content that mingles all of the elements together in just the right mix.
This is basic business – If you are going to take the time to build a website to post on the web, it makes absolutely no sense to utilize some very basic search engine optimization techniques. That will certainly increase the likely hood that you will receive some decent rankings AND traffic from the search engines.
When it comes to SEO or search engine optimization there are two main factors that determine your website’s ranking. Both of these you have control over, but once you have a greater deal of control so this is what I want to concentrate these issues discussed on.
The two main factors are “on page” that you can easily tune-up in your favor and “off-page” factors that have to do with backlinks and how other sites link or “point” to your website.
Whether you are building a brand new page or updating a current website – these on-page factors are simple white hat techniques that will place your page over 90% of the websites out there. It amazes me why so few people employ these techniques.
1-Select domain names and file names that contain your main keywords. If you are building a brand new site and are selecting a domain name – choose one where your main keyword is the first word of the domain. When building individual pages within your site -name the pages with the main keyword of that page – so a page where I will write about artic wolves I would name /artic-wolves.html
2-Keyword Phrases – these are the search terms that you want your page to rank for.
The first place you should have the main keyword phrase is in your meta title tags within your HTML. The optimum way to write a title tag is Main Keyword Phrase | Secondary Keyword Phrase – Avoid nothing words such as, the, a, is, etc.
3-This keyword phrase should be in bold or h1 tag the very first word in the visible text of your website.
4-The meta tag description is one of the most important sentences you will write for your web page. Think of this sentence as your “hook”. In most cases this is what is used as content in the search engine listings – so write a sentence that makes the reader want more – to go visit your website.
The main keyword phrase should be located about the 3rd or 4th word in this sentence. Optimally you want to use 2 sentences with the second one being a “take action” type of sentence.
5-The meta tag keyword – use your main keyword phrase first, try not to repeat, and use maximum 7 keyword phrases
For a handy tool to help you write correctly coded meta tags that you can then insert into your HTML: http://www.traffictacticsgold.com/seo-tools/advanced-meta-tags.php
6-Your main keyword phrase should also be found as one of the very last words on your webpage – at the very bottom of your page.
7-Other than above you do not want to use your keyword phrase to a point where it will exceed 2-5% of the total number of words on your page. You can use our keyword density tool located here: http://www.traffictacticsgold.com/seo-tools/keyword-density.php
8-Do not use dynamic generated URL or frames – use constant firm URLs such as .html, .php
9-Use keyword phrases within your graphics and alts AND titles of your graphics – example:
<img src=”http://www.mydomain.com/images/gold-bracelets.jpg” height=”50″ width=”50″ alt=” Cheapest Price Gold Bracelet” title=” Cheapest Price Gold Bracelets”>
10-Use keyword phrases when linking to other pages within your website.
While some try to tweak and turn every nuance or algorithm change of the search engines, your site will be ahead of 90% of the websites out there, by simply integrating these basic SEO fundamentals.
Web analytics provides comprehensive information about your web traffic and is fundamental to managing a successful website.
Google Analytics can be used to optimize PPC campaigns, improve conversion rates, monitor the effectiveness of search engine optimization and determine the impact of web design changes. The extensive range of data available and the ways of displaying and comparing it make Google Analytics the ultimate tool for web professionals, marketers, developers and designers alike. Below is a brief summary of the information Google Analytics makes available and why it´s important to know what it means and how to use it.
You´re able to find the number of visits to your website, the average number of pages viewed, bounce rate, average time on site and the percentage of new visitors. These metrics are very useful to measure brand development, page performance, and traffic growth. How you interpret the data depends very much on the type of website you manage. Google Analytics also provides information about the browser, operating system and connection type of your visitors. The importance of this information is minimal to most companies, other than browser type. For instance, if you´re website is optimized for Internet Explorer 8 but most of your visitors come from Mozilla Firefox 3.1, it would be wise to optimize for Firefox.
Traffic Sources provides some very useful features for assessing search engine optimization success. Having completed an SEO campaign you can monitor any changes in traffic on the keywords optimized using Google Analytics.
You can also compare paid traffic, organic traffic, and direct traffic. If your business model involves using PPC to get traffic until your SEO strategy generates organic traffic, you can use Traffic Sources to monitor the transition from paid to non-paid.
The content section of Google Analytics provides really useful information about traffic to particular pages of your website. You can use it to find your highest-traffic pages to prioritize them for development work. Or simply make sure the pages you want to send traffic to, are the pages that are getting traffic. There is information about entrance keywords, bounce rate, number of unique visitors, time on page and much more for every page of your website.
Conversion tracking is the easiest to understand the information in Google Analytics, but it´s also the hardest to implement. All websites have goals; sales, lead generation, newsletter sign-ups, the list goes on. By setting up conversion tracking you can monitor how many goals are being completed on each page. It´s a great tool for improving conversion architecture, by analyzing where customers drop out in the purchase process, you can optimize the goal path to improve your conversion rate.
Google Analytics Consultants
Google Analytics is an extremely powerful tool that all online businesses should take advantage of. As well as setting up Google Analytics for clients, we also offer Google Analytics consulting and support.